As a fundamentally practical organisation Elzware ... will suggest and present some metrics that make sense to the organisation at hand. This will be based on experiences from Yhaken and, with agreement, from the other Bots under Elzware's control at this time. We are also able to play to the strengths of our partner network and bring these experiences to the table.

Note that any metric can be either a golden thread to understand the customer, or a birch stick to beat oneself with. Elzware is capable of pragmatically working with an organisation to ensure only quality metrics are presented to those people that are able to deal with them. What is urgent in this market is to start the ball rolling, for market awareness is going to be built on the back of understanding the customer, in the raw, every thought and feeling.